Meet Our Departments
Bice Motors has proudly served the residents of Alabama since 1944. We currently employ 17 professional, experienced staff members, many of whom are recognized to be among the best in their field. In addition to our automotive expertise, we take great pride in our community relationships as well, which is why we play an active part in many civic events and sponsor many local charities.

Brian Bice - General Manager
Brian grew up in the dealership business, beginning at the tender age of 12 when he washed cars out on the back lot in the summertime. Later, he worked his way up through the sales department, and even spent some time learning the ropes in the service department. In 1996, he took over as General Manager of Bice Motors and says that his experience in the many different departments has served him well in understanding both his employees and his customers.

Sales Department


Alexander Booker - Sales Manager
The staff at Bice Motors has a lot of experience between them, and Alexander is no exception. He knows what it takes to sell cars: Listen to the customer, have knowledgeable answers for their questions and offer them high-quality vehicles at low prices. That’s the wisdom that he passes on to his salespeople, and they live by it every day.

We invite you to schedule a test drive or stop by our showroom to experience all that we have to offer.


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Service Department
Johnny Gipson - Service Department Manager
Our service department offers the best in automotive service to our customers. Our state-of-the-art facility features the most current diagnostic and repair equipment available and our highly skilled factory-trained technicians will deliver the most efficient and quality vehicle care.

When you need service, feel free to make an appointment online.


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Parts Department
Ken Joiner - Parts Manager
Ken is another native of Alexander City and joined the Bice team in 1986. He knows that when your vehicle needs a part, you want it to be in stock. And, he only stocks the best quality parts specifically made for your automobile.

If you'd like to order a part, please fill out our online parts form.


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Finance Department- Alexander Booker
We have assembled a team of professionals specializing in a variety of financial solutions. We work with many financial institutions to assist every customer with their unique credit needs.

For a quick response, you can apply for credit online. It only takes a moment to complete our secure application.


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Bice Motors, Inc. | Chevrolet dealer serving Alexander City and Opelika |Home Page


Bice Motors, Inc.
2133 Cherokee Rd
Alexander City, AL 35010
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Phone: 800-763-1593
Email: Contact Us
Fax: (256) 234-3570